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    A digital led integrated campaign that packed with a series of events lined-up and on-ground activations in Changi Airport. Celebrating Singapore… Read More
    A digital led integrated campaign that packed with a series of events lined-up and on-ground activations in Changi Airport. Celebrating Singapore's 50th years of Independence. SG50. Read Less
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A campaign that celebrates the commitment to service, and attention to detail, that has defined the Changi Airport brand, and turned it into the world’s most awarded airport – as well as a national icon. Working with Benjamin Kheng, cofounder of the popular Singaporean indie band The Sam Willows, the creative team created a song and video to celebrate Changi’s vision and culture, and pay tribute to the nation’s 50th birthday.
 
 
PHASE 1:
Launch of Brand video titled 'Home' 
 
First up, we invited local talents to create our brand video, exploring the theme of home. 
The video was launched on Facebook via a post and it garnered close to 300,000 views within
a week and more than a million views now.
 
The video was well received by many singaporeans and many shared on their wall post too. 
 
 
 
My Changi Story
 
Many of the Singaporeans would had travelled via Changi Airport since young, be it the first time travelling out as a family, studying hard for examinations in the viewing gallery or even wedding proposals in the airport, these memories are definitely worth while to be reminisced and recreated. 
 
We created this contest “My Changi Story”, so that many can share their beautiful memories with the fellow Singaporeans and stand a chance to recreate that memories again.
 
 


PHASE 2:
Launch of Project #iamhomeChangi
 
#iamhomeChangi is an Instagram project that visualises the sentiment of home in through the camera lens. Be inspired by the unique perspectives of six talented local Instagrammers. The gallery will features 50 instagram photos over the period of a month, these photos were be posted by the Instagrammers via their instagram.
 
 


PHASE 3:
Launch of Home Spots

We introduced all the home spots via an interactive map for viewers to find out more about the gigantic installations and their locations in the airport. 

To maximise the user experience, individual terminals were also featured in the page.
CREATIVE CIRCLE AWARDS 2015
Cyber - Bronze




Client: Changi Airport
Agency: JWT SIngapore
 
Chief Creative Director: Valerie Cheng
Creative Director: Alan Leong
 (Digital) & MinZie (ATL)
Art Director: Wilson Foong
Copywriter: Rebecca Yap

Map Illustrators: Wilson Foong & Kaiyee
 
'Home' Brand Video: Bobbing Buoy
My Changi Story: Qrious Labs