BRANCO CAIADO Apartamentos
Working closely with BC, we realised that the client had the potential to be the "centerpiece" not only in Lisbon,
but also on the entire region. While developing this idea we reached the key insight that drove all creative work.
This sophisticated linear approach was extended into a comprehensive design style reinforcing the brand's concept
of preeminence. No matter how ambitious a project is, no branding program can succeed unless the brand behind
it delivers on its promises.
Working closely with BC, we realised that the client had the potential to be the "centerpiece" not only in Lisbon,
but also on the entire region. While developing this idea we reached the key insight that drove all creative work.
This sophisticated linear approach was extended into a comprehensive design style reinforcing the brand's concept
of preeminence. No matter how ambitious a project is, no branding program can succeed unless the brand behind
it delivers on its promises.
