Create an identity for the fashion brand of the family look clothing line which helps to combine total look with one idea for the whole family.
Patterns and coding are based on a traditionally formed perception of forms and colors as reference of age an gender.
LOGO AND PATTERN PRINCIPALS
The goal is to show thats fashion is all about combination. Logo is a reflection of itself as kids being to their parents.
COMBINED LOOKS TAGGING PRINCIPALS
CATALOG and APLLICATION
Idea is not only to look for models but to combine while looking.