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    The Los Angeles Clippers rebrand received overwhelmingly negative reactions. The new look evokes images ranging from the NBA Live 06 cover to tha… Read More
    The Los Angeles Clippers rebrand received overwhelmingly negative reactions. The new look evokes images ranging from the NBA Live 06 cover to that snake game on your old Nokia 3310. I wanted to show what this franchise could be with my own redesign so I updated the color palette and introduced a logo family comprised of a primary logo, secondary/partial logos, and a lettermark. This led into a uniform system and court design that create a cohesive visual identity. Read Less
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