To launch “Hunks”, the new album from the group Slow Dance, we collaborated with the band to create an apparel brand. They told us their style of music was “Yacht rap”, influenced by 80’s yacht rock, and modern hip-hop—we knew exactly what to do. Create a full line of seriously classy life vests, and even one limited edition version that had built in speakers and came pre-loaded with the new album. We sold out of out entire stock in days. And Slow Dance is on a rocket power yacht to rap stardom.