Hershey’s Product Launch
Launch of the new Hershey’s range in the region under the theme ‘Chocolate Carnival’ to promote its widest range ever. The key visual of a chocolate carousel was created entirely with Hershey’s products and was extended to in-store to POS and product sampling.
Hershey’s Kisses Activation
Hershey’s Kisses are popular among women in the region as a treat to serve during get-togethers with family or friends.
The candy bowl was created to showcase this proposition and an activation built around a new positioning: Let’s start endless conversations. The speech bubbles used conversational statements and an activation in KSA and UAE was created inviting audiences to add to the conversation or start one of their own.
