It was early 2009 and brands were finally starting to pay real attention to - hell, even pay real money for - digital marketing.
We described ourselves as "Interactivists" (BR even trademarked the term). It was a philosophy inspired by the flood of traditional ads in digital placements. We told clients their "brand presence" wasn't enough. Online, consumers were embracing experiences, and rejecting ads.
The first place we put our philosophy into action was in our business cards.