Annual Reports have a bad rap for being the driest and most uninspiring corporate collateral to design and digest. Most are briefly scanned through for the necessary information and hardly perceived as enjoyable reading material.
We tackled this project with the purpose of challenging that notion with National Arts Council’s FY2013/2014 Annual Report.
The brief was simple: Make this Annual Report worth reading and keeping. As the nation’s government agency dedicated to nurturing the arts in Singapore, NAC's Annual Report had to be designed to represent the agency’s arts-centric, forward-thinking direction.
The report's theme, “Building Momentum”, hints at the growth NAC has taken in the past year within arts communities in Singapore and beyond. With that in mind, the cover took inspiration from the organisation's logo, adopting its prominent red stripes into a graphical approach featured on the page dividers and an unconventional cover size—smaller than the report's content pages—with a partial-exposed spine.
Strong typography is used throughout the report for clearer
readability and accompanied by refreshed infographics to balance
out hard information of figures and facts. The back pages were also given an interesting twist by using Pink Kishu Rainbow and Grey Kishu Rainbow paper stocks to lighten up the black and white financial information presented there.
The end result is a tactile publication that represents the National Arts Council's vision and brand strongly, with some careful layout consideration to make sure that the Annual Report was easily digestible, leaving an impression on its receiver.