The Carlson Group
Brand folder, brochures and ad
Brand folder, brochures and ad
The Carlson Group manufactures high end fixtures and store design for clients such as Adidas, Nike, Oakley and other brands. They needed fresh updated look with personality to impress these clients. We started with a whole new logo and ID then moved on to giving them a brochure that had some real wow factor.
There was a need for a folder to hold specific samples, printed and on CD, so the brochure was designed to fit into the folder and then swap out later when they updated the brochure. The whole system was customizable and flexible.
Special features on the folder; embossed paper, sculptural logo emboss, custom die and pocket build.
Special features of the first "Make an impact" brochure; custom metal binding, diecut, gloss varnish inside, touch varnish outside, perfed reveal pocket, french folds and fold outs.
Special features on the "End of Either" brochure; custom sewn binding, custom photography.
There was a need for a folder to hold specific samples, printed and on CD, so the brochure was designed to fit into the folder and then swap out later when they updated the brochure. The whole system was customizable and flexible.
Special features on the folder; embossed paper, sculptural logo emboss, custom die and pocket build.
Special features of the first "Make an impact" brochure; custom metal binding, diecut, gloss varnish inside, touch varnish outside, perfed reveal pocket, french folds and fold outs.
Special features on the "End of Either" brochure; custom sewn binding, custom photography.
the brochure arrived in a custom semi-transparent ziplock envelope
diecut with gloss varnish on inside, touch varnish on outside
folder system with first brand brochure.
the second brochure was an extension of the brand
advertising
