Can Getting a lot of Likes at Once Be a bad Thing?
In the days of yore, when Facebook was but a beginner to the world of internet marketing, businesses were reluctant in their own use of the platform. There clearly was little to show from posting, little benefit available in a tangible, search engine optimization sense. Then people started to comprehend the societal benefits of the different metrics on account or confirmed
Facebook post.
Follower counts began to symbolize popularity, with higher counts bringing more users. Remarks signaled popularity of a post, keeping users active and about to be exposed to advertising calls. And likes... Likes were badges of honour. A post with more likes was the most famous and useful of the two. Beyond that, high like counts indicated a high degree of trust from users.
Gambling the System
What occurred next was predictable to anyone with a history or passing familiarity with SEO. Webmasters saw how precious likes on posts and their pages were, so they purchased likes. Regularly those likes came from accounts mass produced by robots or by cheaply hired labor in India. Unfortunately, while those likes gave you larger amounts on your own page, they didn't do anything else. Robots do not comment on places. Robots do not buy your products. This does not earn you any benefit either, although maybe what'd click through to your site.
Naturally, Facebook also detects and removes fallacious likes , both from bot accounts and from paid like campaigns.
Social Exposure
On Facebook today, there is an incredible amount of competition for focus. It's not like other websites, where you may compete against other YouTube channels that are similar, or similar site posts in the Google search results. There's no filtering. Users see a web feed of recent activity by everyone they follow and buddy. There's no "action by businesses" tab to click to, where they could see more focused content.
Yet the quantity of activity that goes on every day is immense. An average user -200 friends has so much activity going on that keeping up with it could be a full time occupation. As a business, you're competing not only with other businesses for his or her focus, but with their family members and friends.
The current way is through their EdgeRank algorithm, which assesses the relationship between two accounts.
What that means is that the user who likes your page is going to see more of your posts when compared to a user who does not. The user who only follows your page will not see more than a user who likes your posts with regularity. The user who comments on your posts and enjoys the will see. It's a sliding scale of engagement, where more is better.
Enjoys, it still motivates, though not for exactly the same motive.
Too Much, Too Quick
So, the question that is initial is; is it a bad thing to pull in a lot of enjoys too quickly? Taking everything you know from above, you can think that the reply might be yes. It's a few motives.
An incoming swarm of likes trailing decrease and with no gradual buildup appears unnatural. This could lead social media giant Facebook to audit your followers for bots and paid enjoys, and remove them.
Like quantity does not help; like quality does. Those users are likely not the form to stick around and participate on a regular basis if you're unexpectedly seeing hundreds of new likes per day when you just had a few before. Sooner or later they'll no longer see your posts.
However, there's no real punishment for pulling in likes too quickly, at least as far goes.
Legitimate Sources
You also spend $10 on a couple thousand likes and if you went to Fiverr or some other site, you are not getting anything. No one can organically find tens of thousands of individuals who will like your page and provide value so readily which they charge such low rates. Any valid source of buy facebook likes is not really purchasing likes at all; it is buying an ad campaign to bring in interested users.
If, on the other hand, you've just started a highly effective ad campaign targeting a new audience segment, you are prone to pull in a high number of enjoys from a group you formerly had little interaction with. This is useful; the likes are from actual engagement, in the end. Those people might very well continue to connect to your page, increase their participation, see your posts more often and typically help your bottom line and your page.
The next scenario is a typical one that should place the mind at ease. Envision the Facebook contest that is normal. In fact, it's a prerequisite for taking part in the competition at all. This means that running a competition is most likely to bring in a sudden inflow of new enjoys. Those likes are perfectly legitimate and won't get you in trouble; if the did, competitions would not be such a popular way of increasing engagement on Facebook.
Mending the Hole
Sadly, if you have bought likes in the past, you are diluting your userbase and you're hurting yourself. There is no really simple way to take action, although you are able to remove invalid likes. You should go into the manage enjoys conversation analytics, where you are presented with a summary of people enjoying your page. You may decide to remove them from your page there. The disadvantage is the fact that it requires quite a while and there is no mass removal application; all you are able to do is investigate and remove followers.
Can Getting a lot of Likes at Once Be a bad Thing?

Can Getting a lot of Likes at Once Be a bad Thing?

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