Loyalty Program
As an effort to maintain the loyalty and the standard to Zain customers, and according to the positive impact, this program will be having an effect of increasing customer’s satisfaction and positive feedback. Creating a whole concept behind the program will create a strategy of increasing the engagement and dialog with Zain brand to create a enthusiasm and interest around this program. The customer experience and satisfaction will also paramount ensuring that their lifestyles are supported and enriched.
The brand identity is an important part of marketing and branding tells a story about the personality and principles of Zain brand. Using the brand personality guides the communication effort anf build a long-term brand equity.
Building on Zain brand identity and Zain's active patterns to create segments of the Zain E-mal loyalty program by creating the motion from Zain's active patterns. This direction is purely based on the brand and how customers should represent themselves through the elements of Zain.
