J Street came to Fission in hope to optimize their donate page to help meet fundraising goals. We offered J Street two design variations and ultimately went with this single page 2-step approach below. Basic improvements to their old donate page included: removing header navigation list items; adding input field labels; adding a membership option; adding a join a Jstreet chapter option; updating colors, layout and text styling to be more modern and on brand; and adding a full width image background.

 

In addition to these improvements, we also implemented a lightbox that appears if a user selects "one-time donation". The lightbox encourages users to re-consider making their donation reoccurring monthly. And lastly, to tap in on a more emotional connection a user has while donating, we also added a section for a user to make a donation "in honor of" or "in memory" of someone.