Alabama Outdoor Expo is a bi annual event that showcases the latest & essential in outdoor gear. This is a logo direction I presented to them to update their existing logo, instill fresh pride in AOE regulars, and attract new expo goers.

 

The logo is an abstract snapshot of the Alabama outdoors.The green represents lush mountains along a winding road or tall trees flanked beside a river; the warm sun greets us above the peaks. Overall, the logo is an adventurous & fun take on the brand.