McCafe Snowflakes: 2009 Launch
When McD's launched it's new line of coffeehouse-style coffees, the challenge was convincing consumers it wasn't a just-add-water powder mix, but real coffee made with real coffee beans. 
 
We launched a series of interactive games in which users made shareable artwork using product ingredients. 
 
We launched a similar game/gallery that allowed users to draw foam designs in their McCafe Cappuccino. 
And for summer, we ran "Coffee On Ice" which allowed players to control a figure skating coffee bean. Another fun, subtle and totally ridiculous way to reinforce that McCafe is made with real coffee beans.  
Design/Code by Travis Beckham 
McCafe Snowflakes: 2009 Launch
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McCafe Snowflakes: 2009 Launch

When McDonald's announced its new coffeehouse-style McCafe coffees, we had to show people they were made with real coffee beans, not a powder mix Read More
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