The G-Class is the best off-road vehicle in its class. Mercedes-Benz wanted to convey this fact in a way that would connect directly with their target audience – adventure seekers. We banked on a simple insight: Whilst traveling far and wide in the G-Class, people will have access to remote tribes and their unique wisdom. 

We created a series of posters, that represents a various tribal cultures and heritages. These unique and culturally authentic illustrations celebrate the exploratory spirit of G-Class owners.

Client : Mercedes-Benz
Agency : Impact BBDO, Dubai

We designed & crafted these posters alongside amazing artists from all over the world! 
Illustrators : Muhammad Mustafa, Erik Svetoft, Raluca Băraru, Maria Kolyshkina, Roksana Robok, Bence Fakasinszki, Vladimir Stankovic, Karna Mukhia, Selin Çinar