On Thursday 2nd April ADIDAS lit up London with colour in an exclusive event to launch the Originals x Pharrell Williams Supercolor Superstar collection. Music, light & interactive installations combined to produce a unique event.
The aesthetic:
• Minimalist
• Contemporary
• Minimalist
• Contemporary
• Immersive
Complex were the exclusive media partners for the event, each with a installation space within the pump house
Complex were tasked to:
• Delver a ‘choose your colour’ experience
• Land Superstar heritage
• Support entertainment piece with a male edge
