AIS Group - Logo Redesign
As an Interview process for the position of User Interface Developer, I was tasked with creating a logo for the AIS group of GS department of CERN.
Analysis
Based on available information, the Advanced Information Systems (AIS) group is essential in running the World's largest particle physics laboratory. It provides the Organization with innovative administrative information systems used regularly by more than 15,000 users around the world & is in charge of providing CERN with a set of integrated and reliable corporate information systems. The group ensures coherent, reliable, comprehensive and accurate information management across CERN, and provides optimal support for all of CERN's business processes.
So essentially:
• It is a trustworthy hub of critical services,
So essentially:
• It is a trustworthy hub of critical services,
• Ensures smooth operation of all depts,
• It is the backbone of CERN.
The Globe of Science & Innovation
The Globe of Science & Innovation is a recognizable & loved landmark, a symbol of sustainable development, an emblem for CERN serving science and innovation.
Its function and purpose resembles that of the AIS group.
Design
Trace the image using Adobe Illustrator
Extract the skeleton
Detailed (maximal) sketch
Decompose the sketch
Keep design inside a circle
Add horizontal lines to denote stability
Keep design inside a circle
Add horizontal lines to denote stability
Finalized base shape
Typography
Tried several Sans Serif fonts
Corbel (top) combines ‘stable’ & consistent characteristics in contrast with the others
Result
Branding
Example on implementing the logo for the other groups of the GS department
Stationery example
