Digital Village is a fictitous store that has all your electronic needs. In the logo, the D & the V come together to form a play button & a teepee. Below is a print ad campaign with the tagline "let's connect." Each ad has a slogan with a play on contact words & imagery.
Full Page Ad - "phony kiss"
The couple seen is connecting by sharing a kiss. The kiss, however, is not real (phoney) because we are seeing it through the phone (& it's an illustration).
Half Page Ad - "buds shaking"
The hands we see are connecting by shaking hands. The outlines of the hands are formed by earbuds you listen to music through. Friends (buds) and actual earbuds are shaking.
Quarter Page Ad - "high five memories"
The hand is connecting by giving a high five to good memories. The hand is composed of information storing devices like external harddrives, flash drives, and SD cards.
