"John Badsky's 5th Freedom" was a 2007 teaser campaign for Ubisoft's "Splinter Cell: Double Agent" which included these two shorts, a full six minute infomercial, microsite and a "morality test" game that I'm still amazed the client approved.
If you read the comments on YouTube below this short, you'll find an entertaining - and ongoing - argument about whether or not this is a real gun.
John Badsky's Morality Test was the first thing that went viral, spreading from Splinter Cell fans to the larger gaming community.
The moment you clicked "take the test", you found yourself with 10 seconds to decide whether to shoot one bunny, or allow multiple bunnies to explode. Yeah...