The Peet's Javiva campaign exemplifies summer time with its warm lighting, bright colors and refreshing drinks. However, we shot this on a gloomy overcast bay area day. Using natural light we were able to make it look like it was a hot summer day. Shooting ad campaign's out of season is something we've become accustomed to here at the studio and love all of the different ways we've been able to show a season through lighting, color palette and food styling.
We had the pleasure of working with Nina Ball, who constructed the bright textured backgrounds, this was a small job compared to the full set design that she normally does for theater companies around the US. You can check out her set design here: http://ninaball.com/setdesign.html
One of the many billboards displayed throughout San Francisco. The imagery was also featured in bus shelters, on the side of buses and in Bart and Muni Stations.
