The project is to redesign the consumer ad campaign of LABS Glycolic Peel. The product (a pair of white tubes) has a very simple (almost boring) and pharmaceutical appearance. Therefore the challenge is to create a visual and digital experience that has more emotional connection with the consumers, without losing the brand's scientific and bold look and feel.
It starts with mood boards and visual concepts. The product is potent, effective, without any irritation. I was inspired by the transparent, soft, yet modern curves and edges that liquid and glass creates.
