The Alfred Dunhill Championship VIP memento book 2014
Brief: Design a high-quality, luxury memento book for the VIP players and sponsors of the Alfred Dunhill Championship 2014
Challenge: I have created many golfing books so far in my career, but this one needed to be more chic with a hint of timeless elegance, as opposed to sporty and dynamic; more like a special collectors edition.
Outcome: I chose to go with a colour pallette of rich navy blue and white to give it a more classic and regal feel. I steered away from black because I felt black and white has been overdone and black would weigh the design down too much. I used ultra thin lines along the corners of featured image frames as my design accents and used modern-looking flags for the placeholder of the page headings. Overall, I'm very happy with the outcome of this book. It's very minimalistic, but I like that it allows the images to be the stars of the book.
Black Nappa (genuine) leather cover with blind debossed text and silver corner caps