Pitch story board for Monsalwa shorts
At school, a kid is impatiently waiting for the lunchtime bell to ring.
He keeps rolling his eyes, and has his lunchbox in front of him.
He starts imagining the yummy food that might be in his lunchbox to eat!
As soon as the school bell rings, he runs to the cafeteria and opens his lunchbox.
To his disappointment, he finds greenish brown food and face palms.
MONCHEF WALKS IN – holding a plate of warm, delicious nuggets and cheeseballs!
The kid’s face lightens up and he gobbles up the plates.
The idea of these shorts was to develop the brand personality around "MonSalwa's" mascot "MonChef" and to treat MonChef as a celebrity that serves the most delicious and healthy food.
Storyboard: Shahroz (shahrozart.tumblr.com)
Scripts: Misha Isran
Project Manager: Ali Javed
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