We were commissioned by Team Activ to help them develop a unique direct mailer solution that would get people's attention when it came through the post.
As Team Activ create games and activities for people, we came up with the concept of providing a game inside the mailer. We chose tiddlywinks because it's fun and easily portable, and everybody remembers it fondly.
We designed all the parts of the mailer and sourced the materials. To create maximum impact, we sent it out in shiny blue envelopes.