AIR CHINA is one of the major airlines in China and it is the largest airline owned by Chinese government. I took the idea of lucky cloud in traditional Chinese culture as the main element and added a slanted shape representing an uprising force to create a new brand image that presents the innovative spirit of Air China.
中國國際航空公司是中國最大的航空公司之一。此次品牌形象設計打破常規的傳統中國元素，以雲作為靈感，運用現代的手法打造出一個年輕有活力，具有創新精神的國際化品牌形象。
