Profectus Financial Group is operated and founded on one core principle – creating deep and enduring relationships built upon trust and a true desire to do what is right for their personal and business clients. Founded by Mark and Vic, Profectus approached us to help create a new visual identity for their startup.
A financial company doesn’t need to be a giant, faceless entity. Mark and Vic wanted their personal service, as well as their personalities to shine through.
We created a brand that is bold, evokes a sense of security, approachability, and most importantly conveys their old school sensibilities in a modern way.
The customised word mark is influenced by vintage bank notes and currencies, and is paired with a personalised monogram / seal. We implemented the identity throughout letterpress printed stationery and online, with a fully responsive, parallax scrolling website.