I was just getting settled in to college, when my friend George, asked me to help design a button that folks could wear to promote him during the Student Government elections, at the University of Mobile. George, a multi-talented creative from Boston, transferred to Mobile in the Spring of 2010. He was bored, I was bored, so naturally it occured to us: rather than just designing a button, wouldn't it be fun if we threw the entire election process upside-down, and completely dominate the compeition?
And that's exactly how that election went down.
This project was an incredible challenge, in time limits and creativity, and assets to work with.
I love a good challenge.
Our largest source, however, came from our buttons. The first artwork that we designed in the campaign was for a 2.25” button. This sucked over $120 of our $250 mandated budget, our largest expense in the pre-production phase. But they totally proved their worth.
The buttons were fantastically successful on campus, and attributed to 60% of our campaigns success.
Even months after the campaign ended, you can spot a button here and there on campus. The work outlasted its purpose.
We knew that about 80% of the materials that we printed would be disposed of — which is bad news when one of your major platform points is to increase environmental awareness on campus. We still got a lot of flack for how much paper we used, but in reality, all but 40 sheets were recovered, which was great in our eyes.
Here's a major factor in how we designed our posters: we made 100% sure there was a call to action available, giving our posters a purpose: to bring them to the campaign website. This, i believe, had a huge impact on getting our campaign out there.
NOTE Probably important to know that the sketch of George is a sketch from a library art class he modeled for. Nifty re-use, huh?