The International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) asked Fission to develop a campaign identity and corresponding web presence for their initiative “Fight The Fakes”, a campaign to raise awareness of the dangers of fake medicines with med- ical professionals and patients in communities around the world.

 

The first design component we created was a campaign logo. In the logo, the pile of rounded pill shapes in the logo conveys the scale of the challenge, with a visual allusion to a needle in a haystack. Layering the words “Fight the Fakes” on top of signifies conquering this larger problem.

 

Fission developed the campaign branding, designed a logo, brand style guide, collateral, promotional materials and fully responsive website for this campaign.