An Illustrated Poster
The non-profit that manages the Santa Monica Pier in California asked me to design a poster to promote their summer season - capturing the SoCal beach lifestyle and some of the iconic images that the Santa Monica Pier is renowned for. The poster will be displayed at the Twilight Concerts that run on the Pier, and can be spotted in the area surrounding this historic landmark.
Here is some of the design process that went into this artwork, as well as the final piece.
The Design Process
1. Some Messy Sketches
In this part of the process, I had identified the elements that I felt would work best in the layout, and was trying to make them work together in a comfortable composition.
There was some deliberation about how abstract the poster should be. My style of illustration lends itself well to a very abstract aesthetic, but the client wanted the pier and some of the landmarks to be easily recognisable. In the end, I elected to use a layout that had some real-world perspective but contained a lot of abstract geometry, giving the poster texture and detail. I wanted to make the artwork visually interesting from a distance as well as up close.
2. A Romantic Colour Palette
I wanted to evoke the feeling of watching a romantic Sunset using a colour palette of Pink, Purple and Turquoise. The pier has a rich history dating back to when it was first built in 1909 and so I wanted the colours to feel a bit retro and nostalgic.
3. One of those animated GIF things
This gives you a bit of insight into how I create this style of work. Starting with basic shapes that guide the composition, I fill the page with somewhat random geometry - sticking mostly to an imaginary grid of lines that transform and overlap into different shapes. This creates a basic line-art illustration, which gets colour treated at the end of the process.
The Finished Product
This version of the poster was presented as an alternative to the line-heavy option above. It was created by eliminating the outlines in the first version, and spending some time adjusting shapes to work well without the borders that spearate them. I really like this option - and it's definitely a style I'm going to keep exploring. The final pick was based on the fact that the iconic shapes of the pier architecture are easier to recognise with outlines.
Stay In Touch!
I hope you've enjoyed this peek into how I create work like this. Please follow, and visit my portfolio website to see more new projects and artwork developed in my studio. Adios!