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    Brief Every year, around New Year eve, clients are inundated with calendars from photographers. Invariably of the pretty pictures variety. Shar… Read More
    Brief Every year, around New Year eve, clients are inundated with calendars from photographers. Invariably of the pretty pictures variety. Sharad Haksar, the ace lensman, was clear that he didn't want one more swim suit calendar or anything with pictures. So the task was twin fold: a) To develop an innovative desktop calendar that no one's ever seen before. b) The design must strengthen Sharad Haksar's equity of being a creative photographer, among key international clients. Objective The task was four fold: a) To develop an innovative desktop calendar that no one's ever seen before. b) Whoever receives it must perceive it as a collector's item. c) The design must strengthen Sharad Haksar's equity of being a creative photographer. d) It must serve as a long lasting reminder of Sharad Haksar. The target audience chosen for this exercise was key international clients of Sharad Haksar. Challenges The Camera Lens is the most visible sign of a professional photographer. So we designed a long-life 3-dimensional desktop calendar that looks every bit like a real camera lens. We used the focus, shutter speed and aperture rings to cue the year, month and date. And we sculpted the calendar from a single block of Aluminium. The result: a stunning looking calendar displaying dates from 2008 to 2032. And weighing above 4 Kgs. Once we were ready with the prototype, we filed for a patent. Outcome The calendar got rave reviews from many clients. And on the internet, it became hugely popular. Over 1500 sites and blogs gushed about the Camera Lens calendar. Sharad Haksar received repeated requests for mass producing the same. Read Less
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