Art Direction, Graphic Design
International company producing organic chips created new flavours of fully baked chips for brand Absolute Organic. They requested fresh, vivid, clean, simple and minimalistic design at the same time.
Vivid, simple and clean. This was achieved through a combination of white space and one vivid color, supported by strong brand created using bold, unusual geometric font. Result is catchy look and easy recognizability on the storeshelf in comparison to competitors.