Ittihad Club
The peoples club
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Ittihad Club, also known as Al-Ittihad, is a Saudi Premier League football club based in Jeddah. Al-Ittihad has won eight League titles and also holds 47 official championship wins, three of them being Asian championships.

The club was founded in the 4th of January 1927 making it the oldest club in Saudi Arabia. In 2015, Ishara Design worked with Sela Sport to update the club's identity. 

Ittihad had two logos being used, an official one for the sport club and one for their football team. After conducting research and workshops with key fans and stakeholders we found that the official logo (a design based around the number 1) had more brand recognition and a deeper history and value for the club. So to unify the brand we first updated the design of the official logo and used it as the main logo for both the club and football team. As for the team logo which was based around a illustration of tiger, we also updated that design and used it as supporting visual element to be used on merchandise.

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Client: Sela Sport
Design Studio: Ishara Design
Creative Direction & Design: Hani Alireza
Tiger illustration: Olu Emmanuel Dada



Brand Guidelines
zSocial Media Templates
Supporting marks
90th anniversary badge
Thank You
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Made by Ishara Design
instagram​​​​​​​
Ittihad Club
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662
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Published:

Ittihad Club

Ittihad Club, also known as Al-Ittihad, is a Saudi Premier League football club based in Jeddah. Al-Ittihad has won eight League titles and also Read More
39
662
2
Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial