Entertainment advertising is highly specialized. The visual and tagline create a synergistic relationship to identify the film or TV show as a brand.  The images are used in many different kinds of media all creating a logo type which is highly recognizable with the production.  A sell sheet is used to present  TV shows to TV station managers who are interested in buying the show to fill time for advertisers.  A DVD carries the brand image, tagline and also a synopsis of the film for a perspective retail purchase.  An interactive video game also shows the brand identification image with a headline and copy and screen shots designed to pull the audience into the game.  Package copy draws the perspective buyer into the world of the toy so they can recreate their own worlds of adventure similar to those in the film.