Voyage

An experimental branding project for the possible Israeli first cannabis store net. 
the idea derives out of the notion that legal approval for personal cannabis use in Israel, is just a matter of time. moreover, Voyage simulates the visible & perceptive change that one commodity takes, according to a social & establishment status change. in the end of the day, Voyage comes to serve the product for the educated & established consumer rather than the stereotypically cannabis familiar ones.
Concept &
graphic line

Voyage general concept talks about travelling, journey around the world as an illustration for detachment off  
routine and daily stress, therefore the name of the brand, the logo and tagline. 
 DNA of design- collage combining  cultural texture and motif, paint stain and vector shape for typography 
Products
 
Joints cigarettes packing design
 
Real cannabis strains were picked for their geographicly recognized name.
the composition is based on disassembling & reassembling work
                            //Package back//  infographic Informs about the strains genetic & chemical composition,
                            including main physical & mental benefits represented in icons
Cannabis coffee capsules

New application for cannabis use, espresso capsules combining coffee & cannabis, compatible for
Nespresso home machines. now you can also drink it
Commercial posters

Merchandise advertising posters, composing surreal combinations that illustrate the "ride" concept
Accessories
Functional byproducts designed in meaning of concept enhancement
Voyage
63
1,136
4
Published:

Voyage

Branding, Design, Cannabis
63
1,136
4
Published:

Tools

Creative Fields