Want is a Chinese startup business offering goods and services for a balanced, healthy but also hip lifestyle. At the moment they offer smoothies and cleansing drinks as well as themed yoga classes. But in the future they look to broaden their spectrum. This situation requires a brand identity that is flexible and easily expandable while keeping a homogenous nature at the same time. In order to achieve this we created a system of shapes and textures that are combined differently to embody different aspects of the overall Want brand.