North Face Purple Label Lookbook
As an extension to my identity, I was set the task of creating an editorial design for the Japanese exclusive, North Face
sub-brand, North Face Purple Label.
sub-brand, North Face Purple Label.
To follow on from the ideas of exploration, navigation, and adventure created in my identity, I decided to create a lookbook for the brands up and coming A/W 2015 collection, in the style of a map.
The lookbook has a card cover, and a double sided print, which you have to unfold, twist, and turn to interact with - just like a map. The inside cover features a key, which gives information about the items of clothing in the collection. The design also features map references such as topographical map gradient lines, and scales.