‘Let the most natural and economical type of freshness fill your house this summer’ This landing page project including the branches of UX, UI and the development phase was made for Beko’s air conditioning systems and it was supposed to be made in Turkish because it was for only Turkish market. It was decided to be made adaptive to be fit for not only desktop but also for tablets and smartphones. As Sherpa, we wanted to express two group of things in this project of adaptive landing page. The one group was that including the special and the most important features of the product. At the other group, there was going to be the main reasons and some tips and tools that we could show to the potential customers to help them making their minds in the research and buying process. We decided to underline those mentioned above by not suffocating the page with lots of content including images of all kind and long texts and so on but by the use of fresh looking, lifestyle based images and specially designed icons for features again with that idea of freshness in mind. We wanted to make that to put the emphasis on the idea of the happiness and comfort of life coming with the new generation Beko air conditioners that are both of the latest technologies with human friendly special features and nature friendly and green-loving as much as they can be. So, we said, ‘let the most natural and economical type of freshness fill your house this summer’ at the top of it, explaining our main emphasis on the way of handling the project shortly in a way. Read Less