Ale 404 beer label
This beer doesn't exist
This beer doesn't exist
We've made a beer! At Innovation Lab this seems completely logical. Of course the label had to be as special as the beer.
The label includes gold frame, pixelated edges, QR code and other details.
Ale 404 is the first beer to be brewed on arctic herbs and was launched the day Innovation Lab opened an office in Greenland.
This project is done at Innovation Lab.
Finished february 2011
