- Danish Industrial Robot Association
DIRA is a network that promotes, strengthens and
protects the robotics industry. The menbers
are companies and institutions with an interest
in robotics and automatic processes.
This identity is based upon the movements of
robots. By cutting up the logo type and rotating the
different parts of the letters 90 degrees arround each
fixpoint you get a dynamic identity.
The logo type has 2 levels:
At level 1 the middlesection rotates in contrast to
level 2 where also the outer sections rotate
arrund the same fixpoint, resulting in a more
abstract and complex expression.