• Add to Collection
  • Tools Used
  • About

    About

    Organised by the Health Promotion Board (HPB), Lose To Win™ has helped more than 4,000 participants get in shape. In addition to being a holistic… Read More
    Organised by the Health Promotion Board (HPB), Lose To Win™ has helped more than 4,000 participants get in shape. In addition to being a holistic weight-loss programme, Lose To Win™ is a fun and interactive way to get fit under the guidance of certified trainers and with like-minded individuals, through exercise, nutrition and goal-setting. Read Less
    Published:
 
Brief

How can we leverage on social media to provide a 'live' update of the leaderboard across the regions, as well as to provide a platform for LoseToWin 4's participants to get connected?
 

Idea
 
Leveraging on Facebook's cover photo and turned it into a 'live' leaderboard & a place where they can encourage one another.
 
 
 
 
Client: Health Promotion Board
Agency: Tribal DDB Singapore

 
Senior Copywriter: Dawn Yang
Art Director: Wilson Foong