Lose To Win 4 | Motivational Booster
 
Brief

How can we leverage on social media to provide a 'live' update of the leaderboard across the regions, as well as to provide a platform for LoseToWin 4's participants to get connected?
 

Idea
 
Leveraging on Facebook's cover photo and turned it into a 'live' leaderboard & a place where they can encourage one another.
 
 
 
 
Client: Health Promotion Board
Agency: Tribal DDB Singapore

 
Senior Copywriter: Dawn Yang
Art Director: Wilson Foong
 
 
 
Lose To Win 4 | Motivational Booster
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Published:

Lose To Win 4 | Motivational Booster

Organised by the Health Promotion Board (HPB), Lose To Win™ has helped more than 4,000 participants get in shape. In addition to being a holistic Read more
3
90
0
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Copyright Info

Attribution, Non-commercial

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