It`s just about time for consultants to start practicing what they preach.
Any professional knows the power of branding, so showing this at a personal level should be mandatory.
Even more, the personal brand of the consultant is a decisive factor which, if developed properly, can serve as an example, thus making things easier by reinforcing certain aspects of basic management.
Any professional knows the power of branding, so showing this at a personal level should be mandatory.
Even more, the personal brand of the consultant is a decisive factor which, if developed properly, can serve as an example, thus making things easier by reinforcing certain aspects of basic management.
The client, a highly valued proffesional in his field, is looking for developing his career by offering strategic consulting services. This means, first and foremost, developing his brand strategy and identity.
*every presentation is to be made with branded content
The Process:
Philosphy: The process is guided by the “3 times 3" principle. It has been long believed that having three entities combines both brevity and rhythm with having the smallest amount of information to create a pattern and thus being easier to remember. The three most important aspects of the consulting business are:
- results: this is what a good consultant sells. Keeping clients laser-focused on the lasting value you create is mandatory for a good consultant and billing based on scope of work and end results is what creates on-going projects.
- knowledge : as a consultant, your clients hire you when they are exploring unfamiliar problems like, for instance, new markets, new technologies and methodologies or norm and regulation updates. Up to date knowledge in all requiered fields is a must-have for any good consultant.
- relationships: networking, making and keeping a great rapport with your clients is a sure way to prosperity as a consultant.
- results: this is what a good consultant sells. Keeping clients laser-focused on the lasting value you create is mandatory for a good consultant and billing based on scope of work and end results is what creates on-going projects.
- knowledge : as a consultant, your clients hire you when they are exploring unfamiliar problems like, for instance, new markets, new technologies and methodologies or norm and regulation updates. Up to date knowledge in all requiered fields is a must-have for any good consultant.
- relationships: networking, making and keeping a great rapport with your clients is a sure way to prosperity as a consultant.
Naming: The chosen brand name „noa“ is composed of three letters that, put toghether, form a popular hebrew name that means perpetuum motion, movement. The world is constantly changing and, as we previously mentioned, a consultant needs to be permanently aware of these changes. Otherwise, his services become obsolete.
Element: The main element is, of course, a triangle. The borders of this triangle have been pushed outward so to symbolize that rules can be bended, but to a limit. If you push the sides just a bit more, the triangle is not distinguishable anymore.
Symbol: The symbol is composed of three elements, one for each business value. By overlapping the elements, we notice that new ones are created and therefore simbolises that there are more sides to any story :)
