The briefing aimed to make a contribution towards the promotion and revitalization of the visual street environment in downtown Porto by creating a dynamic window display in a selected commercial establishment. The mission at the heart of the project was to employ the skills and knowledge of communication design to exemplify the creative potential of the union between Design and Commerce.
 
In this project we were asked to address the dual objectives of function and beauty and to create a window display that not only promoted the establishment concerned by drawing the attention of the public at large, but doing so in ways that surprise, intrigue and captive, utilizing the full potential of these unique public spaces.