Poor & Pretty Apothecary is my line of 100% natural bath & body products, expertly crafted in small batches with quality organic and fair trade ingredients. Absolutely no artificial colorants, fragrances, parabens, preservatives, or other toxic chemicals, and they’re vegan-friendly. You’re a natural beauty; keep your beauty natural.

It was important for the brand to reflect a modern, herbal apothecary. Everything from business cards to product photography had to evoke herbal gardens and old time apothecaries. I used a combination of dried and fresh fruits, flowers, and herbs along with black type and kraft paper elements to communicate this.

Glass jars and bottles were chosen to indicate a higher quality product and because they are more sustainable than plastic.

Shop the full lineup here.