Concept Note :
The logo represents the beauty of the female form and its curvaceousness, whose appearance is enhanced by the brand –Beauty. The main part of the torso logo is the heart, just like in a person’s body. It talks about one’s inner beauty. Primarily, lingerie and nightwear are worn to feel more confident about sexuality and physical appearance and the concept revolves around Love and beauty. Thus the logo reflects what the brand is about and what they do for women.