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    Leaflets, in-store branding, directional signage, and press to generate awareness of the Bloomingdale's Beauty Rooms in Dubai.
The Creative Brief:
To develop a communication device to generate awareness of the Bloomingdale's Beauty Rooms in Dubai. The idea had to be in-keeping with the Bloomingdale's brand identity – fun and contemporary – and be able to extend across a range of channels: in-store branding, directional signage, leaflets and press.
The Insight:
What do women think about when they think if beauty treatments? They think of "me time"; they think of having minutes (even hours) dedicated to themselves; they think of shutting themselves off from the rest of the world in order to emerge later, feeling really good and rejuvenated.
The Idea: "Do Not Disturb"
I took a classic door hanger as a communication device and put a contemporary spin on it. Each hanger was designed to be unique, young, vibrant and playful. 
LOWE Middle East & North Africa, Dubai
Bloomingdale's Account
Design Direction – Komal Bedi Sohal