The idea of this campaign is ‘READUCATE: Read Book, Get Hooked’. The concept persuades the audience to read a book (preferably related to education and not for the entertainment) in most of difficult situation. For instance, unpredictable moment which we are not able to handle and let ourselves ‘delayed’ our activities. On the most situation, people tends to moan, get angry or have rage in meaningless way. This situation actually could be used for reading a book and let the reader calm theirselves in hard situation. In the researches, it proves that reading actually helps to reduce stress and let people to have ‘escape’ from present time efficiently.