Venntro is an award-winning global media group that connects people to ‘a life they’ll love’ through dating, lifestyle and social networking technology. Venntro operates across all major English-speaking territories and has a diverse portfolio of businesses under the Venntro name including JustSingles.com, DatingAgency.com, Smooch.com and White Label Dating.
The team at Venntro contacted us at Vinyl Impression to see how we could assist them in branding their office spaces in London and Windsor to bring about a consistent design that would mirror their newly created website. Venntro formulated the concept of an urban-esk office that would utilise a custom brick wall mural that covered over 100 meters at one office alone as well as a series of bespoke photomurals that showcased the company offering.
The design team at Vinyl Impression HQ worked tirelessly to create a unique brick wall mural that didn’t contain strong repeating patterns in order that the bricks would appear genuine. This design focused approach was key to avoiding elements that would have been negatively noticeable, degrading the look holistically.
In addition to the expansive brick mural, photomurals were produced for use on both mulitple glass partitions and walls across both of the office spaces. The photos were selected and supplied by Venntro as these formed part of their new branding imagery. The Vinyl Impression team worked in close collaboration with those at Venntro to ensure that the best crops were selected to match their wall specifications before going to production, providing mock ups at each stage.
The final product supplied was a 220cm wide company logo that was placed on a white wall to add a branded element to the space that was used to pull the design together and achieve the goal of reflecting their website branding within their physical space.
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