We were called by Lumbre to create a system for editable promos and bumpers that reflect the new direction of the channel for it’s subsequent rebranding.
The client wanted us to find several creative takes, with varying levels of complexity while mantaining the spectacle that their shows require: a new concept to ensure that each program is a huge event.
The main slogan was " Ignite the sense of true experiences through coming closer and being there." The idea was to use typography in the scenes, achieving a sense of giant size and spectacular.
Creative Director at Lumbre: Sergio Saleh
Executive Producer at Lumbre: Pablo Encabo
Assistant Producer at Lumbre: Evelyn Robayo
Designers: Juan Bautista Fittipaldi / Adriana Campos / Jose Cambariere