The hero for HALNE is a wild mountain bear and the key visual sees it coming at us from the darkness of the forest.
The brief was to create a naturalistic, monochromatic line drawing with a strong dramatic presence, to express the strenght and character of this traditional beer from the carpathian mountains.
HALNE comes in bottles and cans in two variants: MOCNE (strong) and PEŁNE (full).
The brief was to create a naturalistic, monochromatic line drawing with a strong dramatic presence, to express the strenght and character of this traditional beer from the carpathian mountains.
HALNE comes in bottles and cans in two variants: MOCNE (strong) and PEŁNE (full).
a wild mountain bear coming at us
strong variant
full variant
