The Briefing: " We want people to see and feel Greece through Nectar. We have a web store based in London which will offer fresh Greek, carefully selected products directly from Greek producers."
The Design: Simplicity and purity are the key elements on which Nectar's identity was build. The logo is composed by the sun and the sea, two of the best known goods of Greece. Simple forms with clean typhography and large white surfaces, which leave room in the viewer to breathe, dominating in both the corporate identity and website. Business cards are one of the most powerful elements of corporate identity of Nectar, clean and white with printing techniques, which aim to make the best first impression. The minimalist aesthetic dominates the website design too. The structure of an online store by itself is very complex, so I tried to remove everything is not necessary for the cosumer, creating space to highlight the products and avoid the visitor get lost in a huge maze of informations and graphics.